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A Few Things to Check Out on HP Environmental Sustainability
Anneliese Olson October 31, 2007 This month has been a real learning experience for me with respect to “being green.” I’ve learned...
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Oct 31 2007, 7:47 PM EDT by
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Buy from the Channel or Buy Direct?
HP Lets the Customer Decide Anneliese Olson November 27, 2007 HP gives small business customers options of where and how to...
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Nov 27 2007, 3:21 PM EST by
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Discussion with Technology for Business Sake
Anneliese Olson September 7, 2007 I had a chance last week to talk to Brent Leary from Technology for Business Sake about HP’s P...
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Sep 7 2007, 7:22 PM EDT by
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Do you care about the environment? HP does
Anneliese Olson October 15, 2007 At HP, we spend a lot of time and human resources on improving the environment. HP is a large c...
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Oct 15 2007, 7:37 PM EDT by
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Sell the result, not the tool
We often get caught up in the whiz bang nature of the tools, products and services we offer, without stopping to think about what people really do with them.
Sometimes one of the smartest things you can do is take a tool and package it in new ways, with new names and uses - look no further than what they actually do, do with it and rename it that.
An alert Duct Tape Marketing reader pointed out a fine example from Amazon. Instead of a laser level and stud finder, this enterprising marketer is selling a “laser decorating kit.” Now I know people have used these tools as such since they were invented, but naming it made it unique and I suspect opened some sales doors.
What would stop you from packaging services and even processes in the same way?
Got any good examples to share?
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Dec 13 2007, 3:52 PM EST by
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to make money online, be useful
I can't stress it enough...if you want to make money, and make money online, then make an effort to help others, especially the people who could help you. I can't count the number of people who come to me whining about not knowing how to make money online, and when I dig into their situation, it is their depressing "can't do it" attitude. Grab a lighter, burn that attitude, and then spend a creative moment thinking of what you can offer, and then go out and meet people who can help you, and offer them your skills and abilities. They will naturally come back to you and ask if there is something they can do for you.
It works like magic.
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Feb 19 2008, 4:27 PM EST by
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What Do SMBs Need to Know About Multi-function Printing?
Anneliese Olson August 30, 2007 I had the chance to sit down last week and have a discussion with Bill Avey, Director for the ...
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Aug 30 2007, 5:12 PM EDT by
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What would the perfect small business CRM look like?
CRM as a category is tough for the small business because there will always be the balancing act of “too much or too little” and “return vs. upkeep.” CRM or at least tracking leads, nurturing leads and converting, reconverting and partnering with leads will always be a good thing. Once you more than about 10 such leads, keeping it all in you head, or in the head of a person that walks out into the street everyday, get dicey. And yet, looking for another CRM fix to cure your poor processes or cultural dysfunction can be more of a waste than a productivity gain.
You can read more here
http://www.ducttapemarketing.com/blog/2008/01/07/what-would-the-perfect-small-business-crm-look-like/
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Jan 8 2008, 8:29 AM EST by
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You must start and grow a blog in 2008!
I know you are getting tired of hearing about blogs as marketing tools, but they are still one of the best return on investments for a small business.
Here’s why:
1) It makes it very easy to update your web presence - easy is good because easy gets done
2) Locally you can use a blog to gain exposure that your competition can’t
3) Search engines love blogs (still) and will reward you with better search results when your prospects go looking
4) The daily and weekly chore (that may be how you initially view it) of producing written content will make you a much better communicator, marketer and salesperson - it’s the killer activity
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Jan 5 2008, 9:16 AM EST by ducttape
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