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Branding Bootcamp
HP, you, and the power of community: Together, we can build a brand! At HP , we're committed to helpi...
Last updated:
Oct 28 2008, 7:46 PM EDT by cmdtracy
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Case Study: Sweetpea Bicycles
Sweetpea Bicycles: The story to date W hat do you get when you cross a former bicycle messenger and architecture student? N...
Last updated:
Jul 21 2008, 4:46 PM EDT by
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Ideas for Sweetpea's Marketing Kit
Natalie needs to budget time, money and resources for her branding plan. Sweetpea Bicycles is still in start-up stage, so keeping costs d...
Last updated:
Oct 28 2008, 7:56 PM EDT by
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Logoworks Blog
Brand and Logo Design An insider's discussion of how to improve your business through integrated design ...
Last updated:
May 6 2008, 1:07 PM EDT by
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Sell the result, not the tool
We often get caught up in the whiz bang nature of the tools, products and services we offer, without stopping to think about what people really do with them.
Sometimes one of the smartest things you can do is take a tool and package it in new ways, with new names and uses - look no further than what they actually do, do with it and rename it that.
An alert Duct Tape Marketing reader pointed out a fine example from Amazon. Instead of a laser level and stud finder, this enterprising marketer is selling a “laser decorating kit.” Now I know people have used these tools as such since they were invented, but naming it made it unique and I suspect opened some sales doors.
What would stop you from packaging services and even processes in the same way?
Got any good examples to share?
Posted:
Dec 13 2007, 3:52 PM EST by
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Share your experience, advice or suggestions
Send us your thoughts by replying to this thread.
Posted:
Apr 29 2008, 9:31 PM EDT by
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Start Building Your Story
For any business, it’s important to know what’s special about your product or service. And for Sweetpea Bicycles , Natalie Ramsland know...
Last updated:
Oct 28 2008, 6:29 PM EDT by
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The HP Small Business Community Wiki
Marketing tips and resources to build your brand and your business You know the challenges of running your own small...
Last updated:
Oct 29 2008, 1:35 PM EDT by
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Video Q&A: Understand Sweetpea's Needs
Small business owner Natalie Ramsland wants to build a compelling story and customer-focused marketing tools that are as unique and friendly as sh...
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Videos
To add a YouTube or Google video to this page, click EasyEdit, place your cursor in an empty cell of the table below, then select the "Widget" bu...
Last updated:
Dec 13 2007, 3:45 PM EST by
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What would the perfect small business CRM look like?
CRM as a category is tough for the small business because there will always be the balancing act of “too much or too little” and “return vs. upkeep.” CRM or at least tracking leads, nurturing leads and converting, reconverting and partnering with leads will always be a good thing. Once you more than about 10 such leads, keeping it all in you head, or in the head of a person that walks out into the street everyday, get dicey. And yet, looking for another CRM fix to cure your poor processes or cultural dysfunction can be more of a waste than a productivity gain.
You can read more here
http://www.ducttapemarketing.com/blog/2008/01/07/what-would-the-perfect-small-business-crm-look-like/
Posted:
Jan 8 2008, 8:29 AM EST by
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You must start and grow a blog in 2008!
I know you are getting tired of hearing about blogs as marketing tools, but they are still one of the best return on investments for a small business.
Here’s why:
1) It makes it very easy to update your web presence - easy is good because easy gets done
2) Locally you can use a blog to gain exposure that your competition can’t
3) Search engines love blogs (still) and will reward you with better search results when your prospects go looking
4) The daily and weekly chore (that may be how you initially view it) of producing written content will make you a much better communicator, marketer and salesperson - it’s the killer activity
Posted:
Jan 5 2008, 9:16 AM EST by ducttape
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You've got questions...
HP's got answers. Submit your questions by replying to this post and one of our experts will respond here on the community.
Posted:
Apr 29 2008, 9:26 PM EDT by
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